Approach

壁打ち相手として社長とディスカッションしながら、事業戦略からコミット。同社が持つ縫製技術を最大限生かし、「職人がつくっている枕」をテーマに、ブランドや事業の成長を見据えてプロダクトの開発やデザインなどを進めていきました。Webサイトやグラフィックツールの制作においても、「縫製のこだわり」「仕上がりの美しさ」で魅せていく世界観を制作物全体で徹底して表現。ものづくりへの強いこだわり、品質が一貫して伝わるようデザインされています。「まくらのキタムラ」のブランドイメージを確立したプロダクトやデザインは、国内外のアワードを多数受賞しました。

We were committed from the business strategy stage, acting as a sounding board for the company’s president in discussions. Taking maximum advantage of the company’s sewing technologies, we made “pillows made by craftspeople” the central theme. We then proceeded with product development and design in anticipation of the growth of the brand and the business. In the production of the website and graphic tools as well, we were thorough in expressing across all deliverables a worldview that would attract customers with the company’s insistence on quality sewing and the products’ beautiful finish. Those deliverables have been designed to convey consistently the company’s strong insistence on excellence of manufacturing and quality. The products and designs that established the brand image of “Kitamura, the pillow company,” have won numerous awards both in Japan and abroad.