RINNAI
DRYER
CONTROLLER
- BUILDING BRANDS
- CONNECTING EXPERIENCES
Client
リンナイ株式会社
Story
2018年にご依頼いただいたプロダクトのリブランディングをきっかけに、リンナイブランド全体で新しい世界観が必要と考え、ブランドアイデンティティを提案。ブランド設計・構築から販売戦略、アウトプットまでサポートする、ブランドパートナーとしてのお付き合いがはじまりました。以降、この世界観は様々なプロダクトやプロモーションに展開され、当社が支援したプロジェクトは200にものぼります。浴室暖房乾燥機の音声ガイド付リモコンでは、プロダクト、UIデザインの全体ディレクションを担当。デザインと機能をより向上させ、入浴や家事をサポートする事で驚きと感動を与え、より上質な暮らしの実現を目指しています。
When Rinnai asked us to work on the rebranding of a product in 2018, we felt that a new worldview was needed for the entire Rinnai brand, and proposed a brand identity. Thus began our association as Rinnai’s brand partner, supporting them in all aspects from brand design and building to sales strategy and creative output. This worldview has since been rolled out in a variety of products and promotions, and we have assisted with as many as 200 projects.For the remote control with audio guide for Rinnai’s bathroom heater/dryer unit, we were tasked with the overall direction of the product and UI design. We made further improvements to the design and function to give the user a sense of surprise and excitement at the way bathing and housework are supported, with the aim of realizing better quality living.
Creators
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Creative Director
- 服部 友厚
Project Manager
- 多田 知弥(COPILOT Inc.)
Project Manager
- 船橋 友久(COPILOT Inc.)
Brand Director
- 今村 玄紀(B&H)
Project Manager
- 金山 健太郎(B&H)
Art Director
- 富田 良祐(B&H)
Product Designer
- 小林 和生(B&H)
Approach
ブランドコンセプトである“質実剛健”を軸に、長年愛用していただける様に流行に左右されず、どのような生活にも馴染む「華美に飾らないシンプルさ」を持つプロダクト、UIを設計。脱衣室などの設置環境に調和する上質な外観を目指しました。リンナイ社内のデザインチームと協働して開発したデザインは高く評価され、2021年度グッドデザイン賞も受賞しました。
Centering on Rinnai’s brand concept of “simplicity and fortitude,” we designed the product and UI to have a plain simplicity that is unswayed by trends and that would fit in with daily life, so it would be well used for many years to come. Our aim was to give the product a quality appearance that would blend in with the environment, such as the changing room outside the bathroom. The design that we developed in collaboration with Rinnai’s in-house design team was exceptionally well received and won a Good Design Award in 2021.
Brand
experiences for impact.
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