Approach

3社の中間層や若手を中心に結成されたプロジェクトチームと一緒にワークショップを実施。「インフラサービスが自由に広がる世界」「インフラの既成概念に挑戦する」という3社が共通して持つビジョンや想いを明確にし、ビジョン・ミッション・バリューを開発しました。VMVをもとにクリエイティブのコンセプトも設定し、CI/VI、コーポレートサイト、新聞広告、名刺など様々なツールに展開しています。多方向の矢印をモチーフにしたアイコニックなビジュアルで、多様な価値観と生まれるシナジーを表現。建設業界のステレオタイプとは異なる、新しいスタートにふさわしいクリエイティブに仕上げました。

We held workshops with a project team that primarily comprised mid-ranking and junior employees of the three companies. We clarified the vision and intentions that the three companies would hold in common, namely ‘A world where there’s no limit to what can be asked from and what can be delivered by infrastructure services’ and ‘challenge the status quo of existing infrastructure business’ and developed the Vision, Mission, and Value (VMV). We also established the concepts for the creative deliverables based on the VMV and developed a variety of tools, including CI/VI, corporate website, newspaper advertisements, and business cards. The iconic visuals, with their motif of arrows pointing in many directions, express the synergy born from diverse values. We made these creative deliverables into something that is appropriate for the company’s new beginning as it sets itself apart from the stereotypes of the construction industry.