ブランド5周年に合わせ、「PRESS BUTTER SAND」のブランドサイトをフルリニューアル。この時期はフレーバーや和の要素を訴求した新ラインが登場し、顧客も幅広い年代に拡大。多様なラインに共通するブランドの世界観や店舗情報などへの導線を含めて、Webサイト全体の見直しが必要なタイミングでした。そのためリニューアルでは、高いデザイン性はそのままに「ユーザーが求める情報へのアクセスのしやすさ」「新商品を随時告知できる更新性とデザイン性の両立」がポイントに。「既にいいもの」を超える提案を通して、今のブランドやビジネスにフィットしたWebサイトにアップデートしました。

To coincide with the 5th anniversary of the brand, we undertook a complete overhaul of the PRESS BUTTER SAND brand website. At that time, with the appearance of new product ranges, featuring new flavors and Japanese elements, the customer base had expanded to encompass a wide range of age groups. This required a complete overhaul of the website to include a worldview for the brand that would be common to the diverse ranges and traffic routes that would direct site visitors to store information. For the overhaul of the site, while maintaining the high standard of design, the key points were greater ease of access to the information that users want and the achievement of both updatability and design that would enable timely notification of new products. Through proposals that went above and beyond what was “already good,” we updated the website to fit in with the current state of the company’s brand and business.