Cases

CIRCUS

GOING DIGITAL

Client

株式会社CIRCUS

Story

企画・コンサルティング・広告・海外展開・販売代理までクライアントやプロダクトのすべてをサポートする総合広告代理店、CIRCUS。中国現地法人の立ち上げに伴うWebサイト制作では、独特の商習慣により参入障壁の高い中国市場で渡り合っていける、同社のケイパビリティの魅力的な伝え方と、新会社スタートに相応しい期待値を上げるクリエイティブが必要とされていました。インパクトのあるデザインは狙い通り評価され、「CSS Design Awards WOTD」「FWA FOTD」「Awwwards SOTD」という三大Webアワードを受賞しています。

CIRCUS is a general advertising agency that provides total support for clients and products from planning and consulting to advertising, overseas expansion, and sales representation. For the production of a website to coincide with the launch of its Chinese subsidiary, it required creative elements that would provide an appealing way to convey the company’s capabilities that would allow it to contend with the Chinese market, with its high barriers to entry resulting from peculiar business practices, and raise expectations becoming of the launch of a new company. Our impactful design was received in the way we hoped for and was recognized with three major web design awards, namely the CSS Design Awards WOTD, FWA FOTD, and Awwwards SOTD.

Creators

Web

Visit site

Director

北川パーヤン

Lead Designer

小猿啓太

Assistant Designer

小倉裕香

Front-end Developer

代島昌幸（Calmhectic inc.）

Back-end Engineer

Studio Details

Approach

複数回のヒアリングやディスカッションを経て、走り出したばかりの新事業の強みを「Scale up / Challenge / Connect / Produce」に整理。この4つのキーワードをもとにサイトも構成し、それぞれを印象的に見せることでケイパビリティを強くアピールする手法を取りました。Webサイトの表現では、中華のエッセンスを取り入れたデザイントーンと目まぐるしく動く２Dグラフィックにより、事業コアと多岐にわたるソリューションを軽快に見せています。

After multiple interviews and discussions, we sorted the strengths of the new business, which was only just up and running, into “Scale up/Challenge/Connect/Produce.” We designed the site around these four keywords and adopted an approach of promoting the company’s capabilities powerfully by showcasing them in impressive ways. For the website expression, we adopted design tones that incorporated a Chinese essence and 2D graphics that moved at a dizzying pace, showing the core of the business and the many and varied solutions it offered in a nimble way.